Creative
We create experience. LeapFrog Interactive designs websites, interactive features, and innovative online experiences that deliver enthusiastic fans. Good brands are visible, but great brands are experienced.
Each year our Creative Services Team publishes their portfolio. Many of those pieces are demonstrated on our website but if you would like a complete portfolio, please request your copy with our compliments.
Creativity does not happen in a vacuum – interactive web design is impacted by technology requirements, programming prerequisites, the website hosting environment, and user experience needs; not to mention the target audience demographics, psychographics, and level of technical sophistication.
Brand Strategy Review and Planning – LeapFrog Interactive highly values the investment you’ve made in your brand. We build award-winning interactive experiences that leverage your brand strength with our creative experience.
- Online Brand Identity
- Messaging Objectives and Visual Language
- Creative Brief
- Heuristic Reviews - Feature / Function / Content
- Competitive Landscape Analysis
- Brand Experience Development
Online Advertising Asset Design – We take interactive design seriously. Every website design, interactive feature, and rich media demonstration is an interactive advertisement for your business.
- Product Sites / Mini-Promotional Sites
- E-Retail Sites
- Standard Media (GIFS, Text Links)
- Rich Media (Transactional, Multimedia)
- Mobile Media (PDA, Cell)
- Microsites / Intranets / Extranets
- E-mail Layout and Design (HTML / Text)
Copywriting – Search engine rankings, paid media results, link relevance, and your comparative position online are all dictated by the copywriting on your website. It’s far more than good grammar and savvy marketing, it requires a mastery of keyword usage, search result popularity, term density, and many other factors.
- Message Concept Development
- Keyword Density Analysis
- Content Audits and Classification
- Search Engine Optimization of all Copy
- Articles, Newsletters, E-mails
- Full Site Copy Deck
- Popularity Research
Information Architecture – The web is a horizontal medium. A ladder placed vertically requires the user to climb it rung by rung, one after another. Place it horizontally and the user may grab any rung in any order desired. Similarly web users navigate a website in any order desired.
- Logical Architecture
- Site Maps
- Wireframes
- Interface Standard Guidelines
User Understanding – Know your customer. Your customers are unique. They have chosen your brand from the competitive options available. They like you. They like your price. They like your message. They like your service. The web opens up channels to find more like-minded customers for your business.
- User Profiles (Personas)
- Use Case Scenarios
- Segmentation Analysis
- User Interface Design
- Graphical User Interface (GUI) Development
Usability Testing – Your website will be compared to your competitors’ websites by online users who have no loyalty to your brand, product or service. Sites that aren’t highly usable, easy to navigate, and very informative will be by-passed. Online users have many options and little loyalty, our goal is to design your site to become the destination of choice.
- Use Case Scenarios
- User Profiles
- Segmentation Analysis
- Usage Scenarios
- Enhancement Recommendations