Intelligence
Hits, clicks, landing pages, visitors, keywords, exit pages, visibility scores, page views, sessions, competitor response, conversion rates, rankings, spiders – cut through the minutia with LeapFrog’s intelligence service.
We provide concise, understandable, business results you can act upon.
LeapFrog Interactive's professional account executives work directly with your business to integrate and customize our intelligence services to fit your business model. We’ll attend your meetings, present to your board, or just provide you presentation-ready materials.
Market Research Online – Context is critical. You know your business, know your numbers, and instinctively know when things are going well or need a boost. But is 100,000 sessions good? Is a 5.8% conversion rate something to celebrate or mourn?
- Industry Research
- Competitor Research and Modeling
- Online Marketing Research
- Search Engine Research
- Media Research
- Customer Satisfaction Research
Measurement & Web Analytics – The web provides more than enough data to build models, predictive maps, and detailed ROI analysis. Interactive marketing is the one line item in your budget that you can always back up with hard, concrete data.
- Program Test Design
- Measurement and Reporting
- Customer Profiling
- Survey Design and Reporting
- Measurement Automation
- Advanced Data Mining
- Segmentation and Predictive Modeling
- ROI Analysis
- Predictive Data Modeling
- Tracking and Click Stream Analysis
- Program and Site Metrics Tracking
- Privacy Statement Audit Services
Management – It takes a village! From designers to copywriters, to coders, programmers, system administrators and creative directors. Not to mention the search marketers, online promotion administrators, and content optimization experts. Our village has a mayor – the Project Management Team.
- Project Initiation
- Project Setup
- Project Planning
- Statement of Work Production
- Scope Planning / Scope Change Management
- Scheduling
- Load Balancing
- Project / Resource Coordination
- Client Communication
- Team Communication
- Budget Management
- Contract Management
- Knowledge Transfer
- Project Signoff