Strategy
With over one-trillion (that’s 1,000,000,000,000) web pages and growing, how does your brand differentiate itself online?
The answer to this question is critical to your brand – it should dictate your website design, web-software development, data collection, search engine marketing, organic search goals, online promotions, and your overall interactive branding strategy.
LeapFrog Interactive works with some of the most admired brands in the world. But, more importantly, how may we be of service to you?
E-Business Strategy Sessions – Developing your online strategy should be an engaging, learning, and enjoyable exercise. Let’s pull together a diverse group of experienced designers, developers, marketers, and business professionals and get started!
- Strategic Roadmaps
- Offline / Online Integration Strategy
- Message Development
- Return On Investment Strategic Frameworks
Research and Analysis – If strategy is beginning with the end in mind, then conducting a thorough analysis of your online brand position is of significant importance. LeapFrog Interactive has the online research and analysis experience to provide recommendations backed up by real data.
- Quantitative and Qualitative Market Research
- Action-Oriented Competitive Analysis
- Targeting / Segmentation Analysis
- "Best Prices" Analyses to Help Improve Marketing Effectiveness
- Gap Analysis
- Primary / Secondary Research
- Usability and User Research
- Industry Analysis
- Audience Analysis
Implementation Planning and Modeling – Too often strategic ebusiness goals and tactical plans are left on the drawing board, and never make it to deployment. We can provide creative concepts, valuation modeling, customer relationship models, and usage projections to support implementation decisions and timelines.
- Customer Relationship Planning
- Customer Valuation Modeling
- Web Program Management
- Partner Integration
- Promotional Concepting
- Performance Predictions / Estimates
- Segmentation and E-CRM Strategy
- Segmentation and Predictive Modeling
- Value Proposition Development