Being the Bungee

Posted in General by Lori on the May 16th, 2007

Client Services is a unique position, because we’re more or less the line of communication between the client and production.  Part of how we add value to the company is by making it possible for the client’s desires and objectives to be clearly conveyed to a village of designers, programmers, web-architects, interactive marketers, art directors, copywriters, online media buyers, ad writers, search engine optimization specialists, and all the other specialties required to fully complete the project.   We coordinate schedules, assign resources and shepherd your project throughout the process to ensure it aligns with your vision at every step along the way.  

Client Services is far more than a communication team.  When we do our job correctly, the client is removed from the management, coordination, and processing of the steps required to achieve their goal.  Instead, the client is placed in a decision-making position – provided choices and recommendations instead of assignments and deadlines.  We also act as translators in both directions, letting the client know, in layman’s terms (or at least in common business language) when there are technical issues that arise in the process.  Because of that unique positioning, we’re sometimes caught in the middle when client objectives don’t align perfectly with technical and creative restrictions.   It’s our job to see the big picture. It’s our job to always look out for the client’s best interest and be their in-house advocate.  Sometimes that means making tough decisions that impact a timeline or goal, while other times it means going back to the client and working to develop an idea that better fits the desired result or budget.  But at all times it means being an honest, dedicated advocate – we’ll always err on the side of honesty and integrity…even when it hurts.  

Being the bungee cord between the objectives of the client and the requirements and restraints of implementation can be stressful at times.  But we learn and grown when we are stretched, and we love becoming a valued, contributing member of our client’s team! 

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