Design Gone Wrong: The London Olympics Logo
They should be grateful that at least it isn’t a disaster on-par with the 1996 Atlanta Olympics.
And that’s about the best that can be said about the 2012 London Olympics logo. Universally derided as a confusing mess, it’s hard to believe someone wrote a check for $796,000 for what may be the worst Olympic logo ever. Not just bad design, the logo is downright hazardous (and possibly seizure-inducing.)
Design can be abstract and effective, evoking a positive emotional response through color, movement, line and pattern. But this clearly isn’t effective. All it’s clearly trying to convey is the number 2012, and most viewers can’t even make that out.
tags:bad design logo design olympics logo
One Response to 'Design Gone Wrong: The London Olympics Logo'
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on July 19th, 2007 at 2:12 pm
I happen to really dig the London 2012 logo! I actually feel that the look is really relevant to the city of London and punk music. Punk originated in London and was a huge part of the culture and had massive effects on that city, even if you’re not a fan of The Clash or The Sex Pistols if you had 80’s hair and wore ripped jeans you were influenced by punk rock!
One thing I agree on though is that 800k for a logo seems sort-of insane.
I’m partial to London, I’ve never been there but I went through a DIY (do-it-yourself) phase in college. I listened to a killer post-punk band from London called ‘Wire’ way too much.
Oh yeah and the logo is hot pink, ancient Rome would be proud!