LeapCast - Interactive Scoop: 5.30.07 - Analytics
Join Mike and Ryan today as they discuss updates to popular web analytics programs as well as recent Microsoft moves.
tags:analytics coffee table computer google leapfrog interactive MicrosoftLeapCast: 5.4.07 - Yahoosoft, Microhoo… Big Changes On The Way
Mike and Ryan discuss the potential partnership of Microsoft and Yahoo!. With news that talks have concluded, speculation is rampant in interactive marketing circles. Will there finally be a player worthy of taking on Google?
tags:google microhoo Microsoft search search marketing yahoo yahoosoft
LeapCast: 5.4.07 - Yahoosoft, Microhoo... Big Changes On The Way: Play Now | Play in Popup | DownloadSmile, You’re on Candid Billboard
I don’t know whether to be completely psyched or completely freaked out by this.
Apparently, personalized billboards ala Minority Report are being tested. Both Google and Microsoft are working on out-of-home advertising that scans and recognizes traits such as gender and age, and then displays demographically targeted content.
From an advertising perspective, a new outlet for interactive and a new lease on life for outdoor advertising could be a great thing for both. From an individual perspective, do I really want the display ads at the mall pointing out I need to call Jenny Craig?
Of course, actual implementation of these smart billboards is still a ways off. So maybe we’ve all got time to trim down first.
tags:google interactive billboards Microsoft Minority Report