
Christy came into marketing through an unlikely source – science. As a recovering Biology major in undergrad she was always intrigued by human interactions and how science could measure and anticipate outcomes. One meeting would change the course of Christy’s career and send her on to earn her M.B.A. and begin her marketing career in market research.
Christy’s marketing career spans many different disciplines including research, event marketing, print and digital marketing. Her knowledge and expertise of audiences and how they interact with brands allows her to build successful marketing campaigns for clients. She works hand-in-hand with clients to learn, know, and embody their business so she can provide strategic marketing direction to meet their business goals and objectives. In addition, she leads her team in executing the plans to truly bring marketing success.
Science. Technology. Art. Christy believes the intersection of these three disciples is what drives consumer engagement with brands. As a seeker of knowledge, she is always looking for new and better techniques, which engage consumers in unique and interesting ways.
Christy is extremely driven. She excels at goal setting and attainment. The following Dicken’s quote defines who she is and how she approaches her work for clients: “Whatever I have tried to do in life, I have tried with all my heart to do it well; whatever I have devoted myself to, I have devoted myself completely; in great aims and in small I have always thoroughly been in earnest. “