
Combine charm, intellect, fun and determination into one person, and there's Michael. As our Vice President of Client Services, Michael creates marketing plans that enable our clients to rise above the competition. It's almost absurd the level of devotion he has for our clients, but this devotion lets him meet and exceed their expectations with nearly every project we face. In fact, the agency-client relationship is often what sets LFI apart from other digital agencies—and it's all due to Michael's commitment to being the best brand advocate he can be.
He's a master motivator, enthusiastic solution creator, and fantastic brand curator—and he never skips a beat. Michael is a stalwart supporter of establishing emotional connections with target audiences. He encourages clients to view campaigns from an integrated perspective so that they can place their brands within consumers' fully connected lifestyles. This is where Michael really knows what he's talking about. His seasoned marketing background allows him to stay on top of the latest trends in nearly every industry, enabling him to recommend the strongest plays for pushing our clients ahead of the pack—and keeping them there.
And we're just getting started …
Michael is well versed in the nuances of digital marketing. In addition to over a dozen years in the field, he is also Yahoo!-certified, ClickTracks-certified, an Exact Target-certified partner, and a Google AdWords Qualified Professional. His knowledge runs deep, and his abilities have been recognized by his peers. He maintains an active role in the eMarketing Association, the eConsultancy community, the Email Experience Council, and the International Social Media Association. He serves as a member of SEMPO, and his array of career achievements has earned him invitations to speak at many industry conferences. He also makes an incredible espresso.
Mike's the man. His expertise is a valued asset as we continually push ourselves to execute indelible marketing plans for our clients.