As our Vice President Media and Strategy, Michael helps create interactive strategies for our clients that are then executed by his crack team of interactive marketing specialists. Michael is well-versed in the nuances of interactive marketing. In addition to his eight years in the field, he is also Google-, Yahoo!-, and ClickTracks-certified, is an Exact Target-certified partner, and is a Sempo member.

Michael is accustomed to handling projects that move at a fast pace and require tracking for millions of moving pieces. He is suited for creating interactive plans of attack that involve the management of multiple marketing campaigns across multiple channels.

Michael is also adept at following up on these campaigns with statistical analysis that can identify areas in need of tactical refinement. These skills played a vital role as he directed the media management, media placement, and reporting for campaigns executed for Graco Baby and Lily of France.

Michael's knowledge runs deep, and his abilities have not gone unnoticed by his peers. His contributions have helped LFI receive many honors, including several W3 awards for our work for Lily of France. His expertise is a valued asset as we provide the high level of service we demand for all of our clients.